Impact Miner 2.0
Impact Miner is a mobile app where people can get rewarded by competing in climate positive challenges
Industry: Climate Tech- Atlantis
My Role: Lead Product Designer
Status of Project: Proposed
Impact Miner’s goal is to get users to participate in digital/physical activities (a series of tasks) which have a monetary reward. The activities are created by organisations on our web platform Impact Foundry. I started by solving the most basic issues:
The first main goal is to get users to participate in activities or continue the ones they had already started. Both of these actions were hidden behind multiple clicks. To remedy that the first block in the home page is for activities (referred to as bounties) that the user has already started, or recommendations in the case of new users.
The bounty cards were also not structured well, making it hard to read all the information. I changed the layout such that similar information like the points and monetary reward are grouped together.
Since we wanted to bring out the gamification aspect I kept the 'Impact points' and 'Impact certificates' fixed on the top navigation so users can always see how much they have already achieved
The activities users were seeing were from organisations in different parts of the world with different missions. Hence we decided to add a new feature called ‘Squads’ where people can join organisations that they share common goals with. This would allow for local projects as well as increased competition/cooperation between members, leading to better outcomes.
The map was an important way for people to find new activities around them but was not shown upfront and the map size was too zoomed out. So we made the change to zoom in such that the activities users see are nearby and hence more doable.
This went hand in hand with a new feature we wanted to create called ‘Vitals’ which would show the overall health of your area based on multiple factors.
The ‘Earn’ section did not have all the relevant information such as the amount earned till date and others were hidden behind unnecessary clicks. The new design shows the amount earned till date for motivation as well as all their NFTs (digital collectibles), and a list of their transaction history
The profile page was too simple. I remade it keeping in mind that it’s something people should be proud of sharing. Hence, we also added an achievement section.
‘Market’ was also too simple along with products hidden behind clicks. I made it more simple to navigate, added a way for users to create a wishlist, make new product suggestions and have dynamic sections such as the ‘sustainability starter kit’
One of the most important new additions I designed was a thorough walkthrough for a new user. We also created a new feature called ‘Field notes’ such that people can capture multiple types of information quickly when outside, even with no data. Lastly, I made a dark mode version of the app.
I also wanted to add some sound and animations. I've added one such exploration below
Bonus- I created this and this video to explain how Impact Miner works