Impact Foundry (+ AI)

Industry: Climate Tech- Atlantis
My Role: Lead Product Designer
Status of Project: Live, link

Impact Foundry is a platform that enables organizations to design and manage climate-positive initiatives through structured projects and bounties. 

It acts as the backend ecosystem powering Impact Miner where organizations create opportunities, and users participate in real-world impact.

My role focused on designing the core system for creating, managing, and validating bounties, ensuring it was scalable, transparent, and easy to use for non-technical stakeholders.

Note- The design language and main screens were established by a previous designer so I had to continue using that and while I have created many screens for this product I will only be focusing on the most unique aspects for this case study.

Business Context

Organizations working in climate and sustainability face systemic challenges:

• Difficulty in mobilizing consistent participation

• Lack of transparent impact tracking

• Fragmented tools for campaigns, funding, and validation

• Low trust in reported impact outcomes

Existing systems are either:

• Too manual and operationally heavy, or

• Too abstract and disconnected from real-world action

Business Goals

• Enable organizations to launch and scale climate initiatives

• Provide verifiable proof of impact through on-chain systems

• Create a structured pipeline from idea → action → validation

Competitive Landscape

1. Climate Program Platforms- strong in carbon tracking, weak in user participation systems
   • Patch
   • Watershed

2. Volunteer / NGO Tools- strong in operations, weak in engagement + incentives
   • Salesforce Nonprofit Cloud
   • Goodstack

3. Web3 / DAO Tooling- strong in incentives and decentralization, but complex to use and not tailored for climate action workflows
   • Coordinape
   • Gitcoin

Key Gaps Identified

• Design structured initiatives

• Engage users through tasks

• Validate outcomes

• Reward participation

• Track impact transparently

Users & Personas

Persona 1: The Sustainability Lead

• Works at: NGO / climate startup / CSR team
  Goals:

• Launch initiatives

• Drive participation

• Measure impact
  Pain Points:

• Tools are fragmented

• Hard to track outcomes

• Low user engagement
  Needs:

• Structured workflows

• Clear metrics

• Easy campaign setup

Persona 2: The Program Operator

• Role: Manages day-to-day execution
  Behavior:

• Creates and monitors tasks

• Validates submissions
  Pain Points:

• Manual validation is time-consuming

• Lack of standardization
  Needs:

• Efficient validation systems

• Clear task structures

• Automation support

Persona 3: The Impact Funder / Partner

• Role: Provides capital or backing
  Goals:

• Ensure funds lead to measurable outcomes
  Pain Points:

• Lack of transparency

• Difficulty trusting reported impact
  Needs:

• Verifiable data

• Clear reporting

• Accountability mechanisms

Design Approach

1. Systemizing Impact Creation
   I translated complex workflows into modular components:
   • Organization → Project → Bounty → Task → Validation
   This allowed for:
   - Scalability
   - Reusability
   - Consistency across use cases
   
   

2. Reducing Operational Complexity
   • Guided flows for creating projects and bounties
   • Templates for repeatable structures
   • Clear separation between creation, execution, and validation
   
   

3. Designing for Trust
   • Proof-based submissions
   • Validation roles and workflows
   • On-chain attestations and impact certificates 
   This ensures:
   - Transparency
   - Accountability
   - Credibility

• The main problem faced by organisations was getting an overview and detailed statistics of their projects (the on ground data which comes from the mobile app Impact Miner) as well as being able to share that with investors/the public. Hence, we came up with a new feature called ‘Impact Report’.

• The first step for a user is to generate the ‘Project Impact Certificate’ that captures the overview and creates a digital collectible (ie NFT) such that it can’t be tampered with. After that they can see the dashboard with statistics regarding all the challenges in the project. A project is simply a collection of activities and each activity is a series of tasks that can be digital or physical.

• There are 3 parts to the report; data visualisations, list of activities in the projects and the timeline of the projects. Users can also share a link to this page or export it as a pdf.

Explorations

I also worked on re-imagining some screens; the organisations section in the home page took up a lot of space that I thought could be diverted to other information like an activity log such that users could take more actions from the home page itself

The org home page also had a lot of information that could be condensed. The re-design allows for more quick actions and better visualisation

I also did a little exploration to try to visualise a future version of this platform

AI Explorations

One idea for the AI explorations was to have a feature called 'story mode' in impact reports where external users can understand the history of an organisation and their projects in a more engaging manner

Another idea was to visualise how we can integrate our existing AI agent 'Alfred' into the product such that users can easily create activities and evaluate submissions.

Bonus- we made this video to explain how impact reports work (I edited it hehe)