Impact Landscapes

Industry: Climate Tech- Atlantis
My Role: Lead Product Designer
Status of Project: Live

Note: all the beautiful illustrations have been done by Rebecca

Impact Landscapes is a platform for backers to fund climate-positive actions, supporting organisations on Impact Foundry and activity doers on Impact Miner

Greenpill landscapes was a sub project that we ran for 6 months; we had 10 greenpill (NFTs) spread across the world, each representing a region that needs regeneration. By purchasing that greenpill NFT you could do climate positive actions (fund, create or do) that would change the state of the pill from red to yellow to green. Each region had only 400 greenpills that could be fully transformed.

Business Context

• People want to contribute but don’t know where their money goes

• Donations feel abstract and non-transparent

• Lack of feedback loops means users don’t see impact over time

• Climate funding is often institutional, not participatory

Business Goals

• Enable accessible, transparent climate funding

• Turn contributors into active participants, not passive donors

• Create visible, evolving representations of impact
  We did this by:

• Landscapes → geographic impact zones

• NFTs (Red Pill → Green Pill) → evolving representation of contribution

• Funding loops → continuous participation instead of one-time donation

Competitive Landscape

1. Climate Donation Platforms
   • Gold Standard
   • UN Carbon Offset Programs
   Strong in credibility, weak in:
   • Engagement
   • Real-time visibility
   
   

2. Crowdfunding Platforms
   • Kickstarter
   • GoFundMe
   Strong in:
   • Funding mechanics
   But lack:
   • Long-term engagement
   • Impact tracking post-funding

   
   

3. Web3 Impact Platforms
   • Gitcoin
   • KlimaDAO
   Strong in:
   • Token incentives
   But:
   • Complex UX
   • Hard for non-crypto users to adopt

Key Gaps Identified

• Interactive

• Visual

• Gamified

• Continuously engaging

Users & Personas

Persona 1: The Conscious Backer

• Age: 22–35

• Motivated by: Climate action, ethical contribution
  Behavior:

• Wants to contribute financially

• Prefers transparency and accountability
  Pain Points:

• Doesn’t trust where money goes

• Impact feels invisible
  Needs:

• Clear outcomes

• Real-time feedback

• Trust signals

Persona 2: The Crypto-Native Contributor

• Age: 18–35

• Motivated by: Tokens, NFTs, early adoption
  Behavior:

• Familiar with Web3 platforms

• Engages in staking, minting, DAOs
  Pain Points:

• Many platforms lack real-world meaning
  Needs:

• Real-world impact tied to digital assets

• Gamified participation

• Community-driven systems

Persona 3: The Ecosystem Supporter

• Role: Backer of climate initiatives / partner
  Behavior:

• Funds projects or communities
  Pain Points:

• Hard to measure ROI of impact

• Lack of ongoing engagement
  Needs:

• Measurable outcomes

• Visibility into funded initiatives

• Long-term engagement

Design Approach

We had a map first approach such that users can see all the landscapes and their overall states; which has received more or less funding so they can take their decision accordingly. Users could buy multiple greenpills from the same or different regions, or even fund activities directly.

When you click on any of the greenpills you get more information regarding that landscape like how much of the landscape is funded as well as your standing in the leaderboard

A new user starts with minting a new greenpill NFT. Also yes, all the greenpills are animated!

Users who are funding an existing greenpill NFT have the option to 'precision fund' which means they can choose the kind of activities they're funding.

All the mobile screens were also designed and deployed 🫶🏼